The Hug Belt

Huggies has created a one-of-a-kind belt that does something pretty amazing. It’s a wrap-around belly band that allows the person wearing it to feel a baby move and kick in utero, right alongside a pregnant mom. Watch the video of Sharde’s story to see the Hug Belt in action.


Hug Belt Hero

How does it work?

The Hug Belt actually consists of two bands. The first one is worn by mom and uses electronic sensors to safely detect signals of the babies’ movement inside the womb. The signals are then transferred to the second band which replicates in real time every kick and move a baby makes – in the exact location where the baby makes them. A light also illuminates so the wearer can see as well as feel the movement.

how it works

Why did we create it?

Huggies believes in the power of hugs, even before babies arrive. And the first time a mother feels her unborn baby move is one of the most powerful bonds she’ll ever share with him. We wanted to help others, especially those who could never be pregnant, experience that same connection. To learn more about our No Baby Unhugged program, click here.

why did we create it

Where can I get one?

You won’t find them in stores. We developed the Hug Belt solely for use in special situations and only a few exist in the world right now. They travel with a small team of technicians to places where hugs are needed.

where can I get one

Who has worn it?

The Hug Belt was first used to surprise a group of dads on Father’s Day, and we’ve allowed other family members to try it on as well. But Sharde’s experience marks the first time a mother who was unable to carry her own child has worn it. To learn more about Sharde’s story, see the full video here.

who  has worn it

Our Points Structure Has Changed

We are changing our Rewards Points structure so that we can improve our Huggies® Rewards program to offer you more ways to earn points. So, we are multiplying the cost of Rewards items by 10. But don't worry, your points balance is also multiplied by 10!

Our Points structure has changed

See How Rewards Has Changed

Watch this helpful video to learn more about all of the great improvements made to the Huggies® Rewards program.

Say Goodbye to Rewards Codes

You asked, we listened! Introducing two new ways to get your Huggies® Rewards Points when you buy: submitting a receipt and loyalty card linking — exclusively for Huggies® Rewards. 

Huggies Rewards Submit Receipts instead of Rewards Codes

Submit Your Receipts

There's a faster way to get your Huggies® Rewards Points! Earn points by uploading and submitting a photo of your receipt for all Huggies® Diapers and Wipes. You'll even get 2x the points for your first receipt submission! 

Huggies Rewards Submit a receipt for points

Get More Points!

Now there are more ways to earn points! From reading articles, to taking surveys, to sharing on Facebook & Twitter. More ways to earn = more ways to love Huggies®!

Huggies Rewards Contact Us

New Huggies® Rewards App

Get the most out of your Huggies® Rewards experience. The new Rewards app has all the same great features as the website, right at your fingertips. Available in the App Store® and get it on Google Play™.


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