A laughing baby sitting on floor with legs wide spread while his hands touching the Huggies diapers AboutUsMobile
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About Huggies®

The name Huggies® is synonymous with comfy diapers. But there’s more to us than diapers and wipes. We want you to see what Huggies® is really all about — a legacy of innovation, healthcare, and science.

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Huggies® History

For more than five decades, Huggies® has been part of the parenting journey. A lot has changed since the first Kimbies diapers in 1968, including innovations that have helped generations of babies to stay clean and healthy.

  • 1978

    1968

    Kimberly-Clark® launches Kimbies disposable diaper, which was renamed to Kleenex Huggies® in 1978.

  • 1982

    1983

    By 1983, Huggies® becomes the first diaper on the market to offer refastenable tape on its waistband.

  • 1990

    1990

    Huggies® started offering plant-based* wipes since 1990™.

  • 1997

    1997

    Huggies® launches our disposable swim pant, Little Swimmers®- the first innovative swimming solution made with unique materials that don’t swell in water.

  • 2017

    2017

    Huggies® introduced the Little Snugglers® Nano Preemie Diaper and Natural Care® Extra Sensitive Wipes to protect the delicate skin of a premature baby under 2 lbs.

  • 2019

    2019

    Huggies releases our latest innovation, Special Delivery™ Diapers, our softest diaper with plant-based materials* to help keep your baby comfortable.

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Huggies® Healthcare

For many years, Huggies® has fostered a special relationship with healthcare professionals. Not only do our skin scientists continuously improve and innovate our products, we also go a step further to build partnerships with people and organizations that share our commitment to parents, babies, and the communities they serve.

NICU Nurses
Next to mom or dad, no one knows newborn babies better than the nurses and neonatal therapists who care for them in the hospital. That’s why Huggies® partners with these heroes-in-scrubs to provide us with front-line information that informs our development of diapers and wipes specifically designed for the most fragile babies.

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Awhonn

Association of Women’s Health, Obstetric and Neonatal Nurses Huggies® is actively partnering with AWHONN to help reduce factors that contribute to maternal morbidity and mortality amongst all mothers, especially Black and Indigenous mothers to improve outcomes. We are proud to sponsor the development of the first-of-its-kind guideline and toolkit on respectful care titled “Respectful Maternity Care Framework and Evidence-Based Clinical Practice Guideline.”

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1 in 3 U.S. families experience diaper need. That’s why Huggies® is the founding sponsor of the National Diaper Bank Network. The network has grown to include 200 diaper banks across the country, serving 200,000 children monthly. Huggies® is also the largest diaper donor for the NDBN, contributing more than 250 million diapers since 2011.

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Huggies® is a proud sponsor of the Hand to Hold® NICU community, which offers personalized support before, during, and after a NICU stay. We’re also the national sponsor of their new virtual support groups, which offer virtual services during COVID-19, free of charge for all families and caregivers of NICU babies.

AboutUsHealthySkin AboutUsHealthySkin

Importance of healthy, huggable Skin

Did you know babies’ skin is biologically different in structure and function from grown-ups? Learn about the science behind diapered skin health.

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