Why Huggies?

There's nothing like a hug.

Pregnant mom looking at her ultrasound picture

The first time you hug your baby, the rest of the world will slowly melt away and your life will be forever changed. At Huggies®, we understand there is nothing more powerful than that moment and every moment that follows. That's why we designed our diapers to feel the same way. But throughout your journey through motherhood, we want to offer you more than just diapers and wipes. So from their first smile to their first step, we're here to help so you’re prepared for every moment of your little one’s life.

There's nothing like a hug

Watch these real moms describe what the first hug with their babies felt like.

Why Should You Choose Huggies Diapers?

A diaper is on your baby all day long, every day and night, more than any other garment. So nothing is more important than how it feels against your baby's skin. Huggies diapers are designed to give your little one a comfy fit over time no matter what stage your baby is in. So from newborn all the way through potty training, we have something for your baby every step of the way - like a hug they can take with them. See how our diapers perform against other leading brands.

Huggies vs. Pampers
​Newborn baby in mom's lap

Innovations Only Huggies Has

From our GentleAbsorb* liners to our Leak Lock® protection, to our Double Grip Strips and more, Huggies is constantly innovating to bring the most comfort and protection to your baby.

Huggies Features
Mom's hands showing diaper tabs

Every Little Bottom

Learn more about the Every Little Bottom program Huggies created to help provide diapers to babies in need and see how you can help.

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Baby lying on floor

Real Mom Testimonials

Hear why moms like you think Huggies diapers and wipes work the best for their babies.

Read Reviews
Mom typing on tablet while holding baby

Huggies & Disney

Huggies teamed up with Disney to bring you special offers, sweepstakes, merchandise and more!

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Toddler playing with Mickey Mouse on the floor

Recommendations For You

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Huggies Little Snugglers Diapers
Our Best Skin Care
4.7 out of 5

Little Snugglers


  • Designed to help keep baby’s skin clean and healthy
  • GentleAbsorb* Liner (N-2) draws the mess away from baby’s delicate skin
  • Wetness indicator changes color when it’s time to change
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