Sick Kids Campaign Hero

Huggies® in support of SickKids®

We're committed to helping SickKids® create a welcoming NICU space where parents can feel more comfortable giving their babies the skin-to-skin hugs they need.

See how we're helping SickKids® Foundation make more room for skin-to-skin hugs.

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The vision for the new NICU

The new SickKids® NICU will be a welcoming, brightly lit, modern space for families, allowing them to better support their babies and enhance recovery. It will feature large, comfortably furnished private rooms to encourage bonding, while reducing parental stress and infection risks.

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Show Your Support

One dollar from every purchase of Huggies® Diapers or Wipes will help rebuild the SickKids® NICU; so parents can be there for their babies more comfortably.


*From 6/14/21 to 10/31/21, one dollar ($1.00) from every Huggies® diapers or wipes purchase in Canada will be donated to the SickKids® Foundation in support of rebuilding The Hospital for Sick Children NICU, up to a maximum donation of CAD $170,000. Proceeds from this campaign support the SickKids® Foundation.

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