Care for You is Care for Your Baby

Huggies® proudly launches Project Hug: Postnatal Care Program, support for new moms. Learn about our support in hospitals for new moms. And coming soon, access the postnatal videos created in partnership with  “The Mama Coach”, Carrie Bruno. 


 Get Your Postnatal Resource Notification

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Let’s Talk Postnatal

You go through immense change all while caring for your newborn. You’re rarely by yourself - and yet - maybe still feel alone. Know that you’re not! You and 91% of moms feel unprepared for the postnatal phase. And Huggies is here to help.

Introducing Project Hug: Postnatal Care Program

A program designed to help moms and babies during the postnatal phase to give support where they need it. There will be a live webinar and in-hospital support. And remember, when you take care of yourself, you're taking care of your baby too.

Resources from “The Mama Coach”, Carrie Bruno

Project Hug video resources coming soon, designed by mom-expert, 
registered nurse and International Board Certified Lactation Consultant, Carrie Bruno.

Partnering with Canadian Hospitals

Huggies® is helping hospitals set up Postnatal Care Programs, delivered by trained nurses to individually coach new moms with the right support and resources. These programs have launched in some communities while we work to add more partnerships across Canada.

Your Postnatal Topics

Stay tuned for the resources coming soon. We’re covering all of your top postnatal topics designed by “The Mama Coach”, Carrie Bruno.

  • TOPIC ONE: SKIN-TO-SKIN

    The benefits of skin-to-skin hugs for mom and baby.

  • TOPIC TWO: FEEDING

    Understanding breastfeeding, latching and managing lactation. 

  • TOPIC THREE: INFANT SLEEP 

    Understanding your newborn's sleep schedule and pattern 


  • TOPIC FOUR: POSTPARTUM ANXIETY 
& DEPRESSION

    Signs, symptoms, accepting help and creating boundaries.

  • TOPIC FIVE: DIAPERING

    Diapering, diaper rash and what to watch out for down there.

  • TOPIC SIX: ADDITIONAL RESOURCES

    And all the little big other new mom stuff.

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