Parent sitting in the NICU giving hug and caressing the new born baby Parent sitting in the NICU giving hug and caressing the new born baby

Our partnership with SickKids®

As part of No Baby Unhugged, we’re committed to helping SickKids® Foundation rebuild the SickKids® NICU. A more spacious, thoughtfully re-designed NICU will help parents feel more comfortable giving the soothing, skin-to-skin hugs their babies need.

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How Huggies® is helping

Huggies® will donate $510,000 over 3 years until December 2022 to help rebuild the SickKids® NICU, so parents can feel more comfortable giving skin-to-skin hugs.

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NBU_How Huggies is helping
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A brightly lit NICU for allowing parents to better support their baby and enhance recovery

The vision for the new SickKids® NICU

The new NICU will be a welcoming, brightly lit, modern space for families, allowing them to better support their babies and enhance recovery. It will feature large, comfortably furnished private rooms to encourage bonding, while reducing parental stress and infection risks.

A skin to skin touch by a parent with a new born baby in the NICU A skin to skin touch by a parent with a new born baby in the NICU

How can you help?

Show your support for our partnership with SickKids® and our commitment to rebuild their NICU by shopping your favourite Huggies® products.

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How can we help you?

By supporting No Baby Unhugged, you're showing your belief in the power hugs for your baby and all babies in Canada. When you sign up, we’ll thank you by sending you FREE Huggies® newborn diapers and wipes. Conditions apply*.

*Limit 1 offer item per household. If your child is over 4 weeks old, you’ll receive HUGGIES® product coupons instead.
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