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Project Hug
Babies are so precious and joyful. We want to help every baby possible to have a healthy start in a more equitable world. That’s where Project Hug comes in, with a commitment on doing what’s best for babies, best for communities, and best for our planet.
Supporting babies & communities
For many years, Huggies® has fostered a special relationship with healthcare professionals. Not only do our skin scientists continuously improve and innovate our products, we also go a step further to build partnerships with people and organizations that share our commitment to parents, babies, and the communities they serve.
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Hospital Hugging Programs
Huggies® funding has helped these hospitals set up the facilities and equipment necessary for volunteer huggers to rock, cuddle, sing and hug whenever parents can’t.
Learn about Hospital Hugging
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Our Partnership with SickKids®
We're helping SickKids® rebuild their NICU so parents can feel more comfortable giving their babies the skin-to-skin hugs they need.
More about SickKids® Partnership
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Build Your Hug Plan
This Hug Plan, designed by medical experts, will enhance your own Birth Plan by ensuring you baby receives hugs, according to your wishes.
Learn about The Hug Plan
Supporting our Planet
Huggies® is committed to making decisions about our products and manufacturing practices that help support the earth and take steps toward sustainability. And we’re proud of the progress we’ve made towards creating a net-positive impact for our planet. We know it seems complicated, but simply put — We got you, baby. And your planet.
All Huggies® baby wipes are made with more than 70% plant-based materials.
All Huggies® paper based packaging is curbside recyclable, and our diapers plastic packaging is also curbside recyclable in Canada*.
Huggies® Special Delivery™ Diapers are made with 100% renewable electricity.
Kimberly-Clark® is committed to have 75% of the materials in our products be biodegradable, recoverable, or recyclable by 2030.
Kimberly-Clark is committed to a 50% reduction in new, fossil fuel-based plastics by 2030.
Kimberly-Clark is committed to ensuring all packaging is 100% reusable, recyclable, or compostable by 2025.
*Recycling facilities for our packaging may not exist in your area.
