A smiling mother lays on a hospital bed with her crying newborn lying on her chest
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Welcome to the World, baby.

It’s a crazy place full of wonderful stuff, but stick with us, kid. Together with your parents, we’ll show you how this whole thing works. #WeGotYouBaby

From diapers to wipes to the secret rules of peekaboo, we got you, baby.

Welcome to the World, Baby

We got you, baby

Skin is weird, baby.

Skin. It’s soft, delicate and you’re covered in it. But don’t worry. We’ve got diapers and wipes to help keep it clean and healthy. We’ve got you, baby.

A father holds a diapered baby close to his chest

Diapers. They’ll be important for a while.

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YOU’RE GONNA GET TO KNOW EACH OTHER REAL WELL.

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A baby sits in a high chair using purple finger paints on paper

Wipes. For when the world gets messy.

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