A smiling mother lays on a hospital bed with her crying newborn lying on her chest
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Welcome to the World, baby.

It’s a crazy place full of wonderful stuff, but stick with us, kid. Together with your parents, we’ll show you how this whole thing works. #WeGotYouBaby

From diapers to wipes to the secret rules of peekaboo, we got you, baby.

Welcome to the World, Baby

Skin is weird, baby.

Skin. It’s soft, delicate and you’re covered in it. But don’t worry. We’ve got diapers and wipes to help keep it clean and healthy. We’ve got you, baby.

A father holds a diapered baby close to his chest

Diapers. They’ll be important for a while.

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A baby sits in a high chair using purple finger paints on paper

Wipes. For when the world gets messy.

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A toddler kisses the head of a surprised baby while they lay on a blanket

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Enter to win 1 of 25,000 Welcome Baby Kits with the essentials for your first weeks in the world.

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