What is Diaper Need?
Diaper need is the struggle to provide babies with an essential need - diapers. Some mothers face having to clean out and reuse soiled diapers or have to choose between diapers and other basic needs like food. HUGGIES® recently conducted a study that found 1 in 3 American moms have had to face this choice.
Babies suffer without clean, dry diapers
Diaper need means babies are kept in wet, dirty diapers for extended period. They sometimes must wear diapers that have been cleaned out and put back on*. As a result, they are more likely to experience signs of irritation and discomfort, cry more, and suffer from worse diaper rash.
Imagine everything it takes to be a mom.
Now imagine it without diapers.
Moms struggling against diaper need are more likely to miss work or school, stay home when they need to go out, or keep their babies out of daycare — which usually requires a full day's supply of disposable diapers*. Without enough diapers for routine changes, moms feel distressed* and find parenting even more difficult.
We can all make a difference
Together, we can help more babies have enough diapers. HUGGIES® created Every Little Bottom to help fight diaper need but we need your help.
