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Huggies | Every Little Bottom

HUGGIES® Commitment

Huggies® Every Little Bottom was created with a single mission-to help get diapers to babies in need.

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HUGGIES® Employees Are Pitching In

Our employees are just as motivated as we are to help find a solution. We're excited to join together to support national and local efforts to raise awareness and generate diapers.

Partnering with Diaper Banks

In September 2009, HUGGIES® invited community diaper bank leaders to an inaugural "Diaper Summit" to discuss the importance of helping moms get enough diapers for their babies, learn what has worked at a community level, and begin discussing ways to address the issue on a national level. The Summit, along with our continued partnerships with these diaper banks, has played a leading role in the development of Every Little Bottom.

Raising Awareness of Diaper Need

In June, we publicly launched the program and released the findings of The HUGGIES® Every Little Bottom Study. Along with spotlighting the critical need for diapers in the U.S. and Canada, the findings helped cement HUGGIES® commitment to the issue. In the next eight months, HUGGIES®will donate up to 22.5 million diapers to babies in need in the U.S. and Canada. As a first step in distributing this donation, HUGGIES® is donating 2.5 million diapers – 2 million to community diaper bank partners in the U.S. and 500,000 to Food Banks Canada.

Partnering with National and Local Non-Profits

HUGGIES® understands the importance of involving non-profit partners such as March of Dimes, United Way and Girls and Boys Clubs of America in developing a sustainable solution for diaper need. HUGGIES® has formed partnerships with these organizations and others that are committed to spreading the word about the issue and holding local diaper drives. Click here to learn more about Our Partners

Learn more about Our Partners

Getting Communities Involved

In the coming months, HUGGIES® will provide tools and resources for individuals and local groups to get involved. We'll provide information on how to host a diaper drive, how to participate in existing local and national activities, and where to take diaper donations in your community. Together, we will get millions of diapers to babies in need.

Long-Term Commitment

For us, this is just the beginning of our long-term commitment to help create a sustainable solution to diaper need.