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  • Every Little Bottom Story
  • Our Partners

The Beginning

In 2010, Huggies® commissioned a study and found that 1 in 3 American Moms struggle with diaper need, which is the ability to provide their babies with clean, dry, disposable diapers. Because of this study, Huggies® launched the Every Little Bottom program to help get diapers to babies in need.

2010-2011

Since Every Little Bottom was founded, over 60 million diapers have been donated to babies in need. Huggies® Every Little Bottom has partnered with local and national organizations to help build awareness and distribute diapers.

National Diaper Bank Network

Huggies® Every Little Bottom became the Founding Sponsor of the newly developed National Diaper Bank Network in November of 2011. The National Diaper Bank Network is the first national non-profit dedicated to fighting diaper need. Huggies® Every Little Bottom will donate 20 million diapers to the National Diaper Bank Network in 2012 to continue fighting this cause.

The Diaper Numbers

  • Through age 2 1/2, a baby needs an average 7,000 diapers*** (based on 8 diapers a day, averaging 6-10)

  • Diapers can cost up to $75 per month**

  • Babies need 6-10 diapers a day*

National and local non-profit partners

These organizations are spreading the word about diaper need and getting communities involved. Check the events section for the diaper event in your area and to donate diapers.

Retail Partners

These are just a few of the retail partners that are helping support HUGGIES® with this important issue:

  • Costco

    Look for specially marked Huggies Products at Costco Wholesale clubs that will help support needy families that struggle to provide diapers for their babies. You can also go online to find out more details about diaper need and how you at help at www.costco.com

  • Sam's Club

    Sam's Club partnered with Huggies to support ELB through nationwide diaper drives in all of its nearly 600 club locations and extensive promotion of the program.

  • Walmart

    With Huggies' Crawl to a Million program at Walmart, for each specially marked package of Huggies Diapers or Wipes you purchase, Huggies will donate two diapers to babies in need, up to 1 million diapers.

  • CVS/Pharmacy

    During the month of November, CVS and HUGGIES will donate $50,000 to Feeding America that will help support families struggling to provide diapers for their babies.

  • Safeway

    Look for specially marked Huggies Products at Safeway Banners that will help support needy families that struggle to provide diapers for their babies.

  • Babies "R" Us

    Look for specially marked Huggies Products that will help support families that struggle to provide diapers for their babies.

  • Walgreens

    Look for specially marked Huggies Products that will help support families that struggle to provide diapers for their babies.

  • Kroger

    Look for specially marked Huggies Products that will help support families that struggle to provide diapers for their babies.

  • Target

    Look for specially marked Huggies Products that will help support families that struggle to provide diapers for their babies.

 

Diapers Can Change Lives

Imagine not being able to provide your baby with a clean, dry diaper. Most families don't expect to be in this situation but an unexpected job loss or an illness in the family can create a need for help. Here are two inspiring stories about moms who have been helped by a local diaper bank and how it changed their lives.

  • Yvonne's Story

    When single mother Yvonne's son entered treatment for cancer, receiving help from her local diaper bank took a took a burden off her and allowed her to focus on helping her son get well. Read more...Read less...

    Watch Now

     

  • Margarita's Story

    Diaper banks have helped Margarita to finish her education and keep on course to succeed in life.

    Watch Now

 

* Results of the HUGGIES® Every Little Bottom Study