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  • Every Little Bottom Story
  • Our Partners

The Beginning

In 2010, Huggies® commissioned a study and found that 1 in 3 American Moms struggle with diaper need, which is the ability to provide their babies with clean, dry, disposable diapers. Because of this study, Huggies® launched the Every Little Bottom program to help get diapers to babies in need.

2010-2011

Since Every Little Bottom was founded, over 60 million diapers have been donated to babies in need. Huggies® Every Little Bottom has partnered with local and national organizations to help build awareness and distribute diapers.

National Diaper Bank Network

Huggies® Every Little Bottom became the Founding Sponsor of the newly developed National Diaper Bank Network in November of 2011. The National Diaper Bank Network is the first national non-profit dedicated to fighting diaper need. Huggies® Every Little Bottom will donate 20 million diapers to the National Diaper Bank Network in 2012 to continue fighting this cause.

The Diaper Numbers

  • Through age 2 1/2, a baby needs an average 7,000 diapers*** (based on 8 diapers a day, averaging 6-10)

  • Diapers can cost up to $75 per month**

  • Babies need 6-10 diapers a day*

Through its network of food banks, Food Banks Canada will distribute diapers across the nation. As one of Canada’s largest organizations dedicated to fighting hunger, Food Banks Canada strives to meet the short-term need for food and other basic necessities, while looking for long-term solutions.

 

Diapers Can Change Lives

Imagine not being able to provide your baby with a clean, dry diaper. Most families don’t expect to be in this situation but an unexpected job loss or an illness in the family can create a need for help. Here are two inspiring stories about moms who have been helped by a local diaper bank and how it changed their lives.

  • Yvonne's Story

    When single mother Yvonne's son entered treatment for cancer, receiving help from her local diaper bank took a took a burden off her and allowed her to focus on helping her son get well. Read more...Read less...

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  • Margarita's Story

    Diaper banks have helped Margarita to finish her education and keep on course to succeed in life.

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* Results of the HUGGIES® Every Little Bottom Study