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Kids Alive Program

Teach your Baby to Swim

Keeping our kids safe this summer

Huggies and Laurie Lawrence join forces to eliminate Australian pre-schooler drownings with the Kids Alive program.

Here at Huggies we do our very best to always offer practical and reliable information to Australian parents. With the help of Laurie Lawrence we are eager to share some all-important water safety education tips for all parents with babies and preschoolers to help make the water fun and safe for everyone this summer.

Water confidence and learning to swim and are valuable skills that your child should acquire as soon as possible. They may save their life.

Kids Alive

Laurie Lawrence developed the Kids Alive - Do The Five! water safety program in 1988, in an effort to stop these preventable deaths.

Laurie Lawrence

There would be few who do not know of Laurie or his spirited personality on the pool deck.

Water Conditioning

Teaching your child to love and understand the water means that it will become an enjoyable experience.